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Transforming Balance7 Ecommerce Supplement Brand: Scaling Digital Performance & Unifying Brand Operations

Balance 7 1

Industry

Health and Wellness

Challenge

The primary challenge stemmed from fragmented cross-departmental operations and an outdated brand identity, leading to inconsistent marketing, a disconnected customer journey, and inefficient traditional media spend. Consequently, the company is failing to leverage modern growth drivers—like UGC and influencer partnerships—while losing revenue to a high-friction, bug-prone website.

Results

By unifying internal teams and modernizing the brand experience through influencer partnerships, Balance7 achieved a 115% MoM increase in marketing results, lowered CAC, and built the brand trust needed for retail expansion.

Key Product

Alkaline Dietary Supplement

Clarius One Logo Paid Media - Balance 7

Overview

 As Head of Marketing at Balance7, a health supplement brand with both DTC and retail reach, I led the company’s holistic growth strategy across digital and traditional channels. My role extended beyond paid advertising — I managed all marketing functions, led cross-department collaboration, and spearheaded a complete brand refresh. Within months, we saw a 115% increase in performance month over month, driven by unified execution across ads, influencer partnerships, and operational improvements 

Key Challenges

  • Fragmented marketing efforts across departments
  • Outdated brand identity and creative inconsistency
  • Underutilized influencer and UGC potential
  • Inefficient spend on traditional media (TV/radio)
  • Low conversion rate on a bug-prone website
  • Disconnect between marketing, shipping, and packaging teams

Key Contributions

  • Led and aligned all marketing efforts across digital, TV, radio, and offline ops
  • Rebranded Balance7 with a refreshed identity and implemented it across all channels
  • Managed $50K/month on Meta, Google, TikTok with Meta as the top-performing channel
  • Oversaw $60K/month in traditional media buys (TV and radio), optimizing placement and frequency
  • Launched and scaled influencer campaigns, dramatically increasing reach and credibility
  • Improved website UX by resolving performance bugs and optimizing CRO elements
  • Collaborated with fulfillment teams to improve packaging design and shipping experience, reducing customer complaints and returns
  • Built cross-functional workflows between marketing, ops, and customer service to reduce friction and improve execution speed
Driven by a complete brand overhaul and cross-functional alignment, this initiative achieved a 115% MoM increase in marketing-driven results, optimized a combined $110K/month media spend, and drastically reduced customer friction. 

The Results

  • 115% MoM increase in marketing-driven results
  • Strong synergy across departments leading to better campaign turnaround and lower CAC
  • Significantly increased brand trust and purchase intent through better storytelling, influencer integration, and creative direction
  • Positioned Balance7 for future retail expansion by aligning internal and external brand perception

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